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Launch Your Calling

What If 16 Weeks From Now, You Had 3 Paying Clients and Finally Knew Your Worth? (You Can. Here’s How.)

Launch Your Calling is the audio-first program helping Christian women 40+ package their expertise, claim their authority, and land real clients—even if they have no idea where to start.

join the waitlist for the next cohort

Limited to 12-15 women per cohort. Next session launching soon.

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Let Me Guess Where You’re At Right Now

You’re sitting in corporate doing work that pays the bills but drains your soul.

You’ve got decades of expertise—the kind younger people pay good money for—but you have no idea how to package it into something people will actually buy.

You watch other women online building coaching businesses and there’s this quiet voice in your head that says, “I wish I could do that too.”

But then the doubts roll in like clockwork:

  • “I’m too old to start something new at 45.”
  • “What would I even sell? Who would hire ME?”
  • “I don’t have time to build a business with everything already on my plate.”
  • “Isn’t wanting more… kind of unspiritual?”

So you stay stuck. Watching from the sidelines. Waiting for permission that never comes.

Meanwhile, your mom’s voice echoes in the back of your mind—the one who never bet on herself, never knew her worth, spent her whole life playing small.

And you’re terrified that 10 years from now, that’s gonna be YOUR story.

Here’s what I know for sure, sis: You’re not too old. You’re not too late. You’re exactly in your moment.

Your age isn’t your liability. It’s your competitive advantage.

And everything you’ve survived, navigated, and mastered over the last 20+ years? That’s not “just experience.” That’s your credentials.

The only thing standing between you and a profitable business is knowing how to package what you already know—and having the guts to claim your authority out loud.

I Get It. Because I’ve Been Exactly Where You Are.

I spent 20+ years in corporate; invisible despite my expertise, passed over for promotions, watching younger people advance while I stayed stuck.

Then I had a choice to make.

Corporate wanted me to risk my 81-year-old mom’s life during the pandemic. Then another “perfect” job retaliated when I spoke up with solutions.

The moment my supervisor tried to write me up for things that happened while I was on vacation; something clicked.

I thought about my mom. My amazing mom who never bet on herself, never knew her worth, spent her whole life playing small.

And I realized: If I don’t stop this right now, that’s gonna be me.

I’m gonna get to 70 and look back realizing I spent decades shrinking myself because I was too scared to bet on ME.

That scared me more than anything.

So I quit. Gave my notice on a Tuesday, was done Friday.

No grand master plan. Just knew I couldn’t stay.

I’m Ready to bet on myself!

Now I Help Christian Women Over 40 Do What I Had to Learn the Hard Way

Take everything you learned in corporate and turn it into YOUR OWN thing. A business. A calling. Kingdom work that actually PAYS YOU.

And I’m not talking about toxic hustle culture or “fake it till you make it” guru nonsense.

I’m talking about real, sustainable, faith-filled strategy that doesn’t require you to:

  • Quit your job tomorrow and leap without a net
  • Become someone you’re not
  • Spend 12 hours a day on social media
  • Ignore your family while you “build your empire”
  • Apologize for wanting financial freedom

 

Here’s what most business programs get wrong:

They’ll teach you the tactics—how to write a sales page, how to run Facebook ads, how to optimize your Instagram bio.

But they won’t touch the real thing stopping you: the beliefs you’ve been carrying for 20+ years that tell you you’re not ready, you’re too old, your voice doesn’t matter, and wanting more makes you selfish.

That’s where Launch Your Calling is different.

We start with the beliefs. The ones corporate taught you. The ones your family reinforced. The ones the church whispered in your ear about women and ambition and humility.

We identify them. We understand where they came from. We design real business actions that PROVE they’re not true.

And then? We build the actual business.

Not someday. Not when you feel confident. NOW.

Introducing Launch Your Calling

The 16-week program that transforms Christian women over 40 from invisible corporate employees into recognized experts their communities seek out—and get paid for it.

This isn’t another course you’ll buy and never finish.

This is audio-first coaching designed for your actual life—the one where you’re juggling corporate, caregiving, family, church, and about seventeen other things.

You don’t need another thing demanding you sit at your computer for two hours every night.

You need something you can consume during your morning routine, your commute, your lunch break, your walk around the neighborhood.

Something that fits into the fragmented time you actually have.

That’s what Launch Your Calling gives you.

Here’s What We’ll Build Together Over 16 Weeks

Phase 0 (Weeks 1-2)

FOUNDATION + CLARITY

Why You Believe You’re Not Ready (And Why That’s Not True)

You’ll identify the specific beliefs that have been running your business decisions—the ones corporate taught you, the ones your family reinforced, the ones faith messaging whispered in your ear. You’ll understand where they came from. And you’ll design real business actions to test whether they’re actually true.

  • Week 1 Outcome: You understand doubt is learned, not truth.
  • Week 2 Outcome: You’ve identified your core limiting beliefs and where they came from.

Phase 1 (Weeks 3-5)

AUTHORITY RECLAMATION

Your Experience Isn’t a Liability—It’s Your Leverage

You’ll document 50+ things you’ve survived, navigated, and mastered over 20+ years. You’ll write permission statements from God’s perspective about your gifts. You’ll claim your specific niche. And you’ll practice saying “I’m the expert in ___” out loud until it feels normal instead of boastful.

  • Week 3 Outcome: You’ve claimed biblical examples of bold authority and written your permission statement.
  • Week 4 Outcome: You recognize age as superpower, not liability.
  • Week 5 Outcome: You’ve claimed one specific niche and identified your first 10-15 ideal clients.

Phase 2 (Weeks 6-8)

OFFER + POSITIONING

Package Your Expertise + Price Like You Mean It

You’ll create your signature offer using the Problem-Approach-Transformation framework. You’ll price it based on VALUE, not fear. You’ll practice saying your price out loud 20 times a day until your nervous system adjusts. And you’ll set up your actual business infrastructure—payment processor, scheduling, simple website—so you’re official.

  • Week 6 Outcome: You have a clear offer and value-based pricing.
  • Week 7 Outcome: You can deliver your positioning pitch with clarity.
  • Week 8 Outcome: Your infrastructure is live and you’ve made the psychological commitment: “I’m a legitimate business.”

Phase 3 (Weeks 9-11)

VISIBILITY + CLIENT ACQUISITION

From Known to Paid

You’ll send your first 10 outreach messages to your warm network. You’ll complete 3 real discovery calls. You’ll sign your first 1-3 paying clients. You’ll gather testimonials. You’ll build referral culture from day one. And you’ll watch your beliefs update in real time as people actually say YES to working with you.

  • Week 9 Outcome: You’ve sent first outreach and you’re testing beliefs through real action.
  • Week 10 Outcome: You’ve signed 1-3 clients and you’re experiencing yourself as someone people want to hire.
  • Week 11 Outcome: You’re actively serving clients, gathering testimonials, and building your reputation.

Phase 4 (Weeks 12-16)

SCALING + SUSTAINABILITY

Building for the Long Game

You’ll map your specific path to consistent $2-5K/month revenue. You’ll build simple systems that work (client management, revenue tracking, acquisition). You’ll identify which beliefs resurged and how you moved through them. And you’ll set up accountability structures that keep you growing long after the 16 weeks end.

  • Week 12 Outcome: You’ve mapped a realistic path to your revenue goal.
  • Week 13 Outcome: You have systems in place and accountability structures for ongoing success.
  • Weeks 14-16: Integration, deepening, and transition to alumni community (optional and you’ll receive a discount).
I'm ready to launch my calling!

Plus...you'll get

16 WEEKS OF AUDIO LESSONS

Delivered via your favorite podcast player so you can listen during commute, lunch break, morning routine, or while walking. Download for offline listening. Adjust playback speed. Learn on YOUR schedule.

WEEKLY 90-MINUTE LIVE GROUP COACHING CALLS

Every single week for 16 weeks. Bring your questions, practice your pitch, troubleshoot your challenges, celebrate your wins. Recordings available if you miss one.

4 COMPREHENSIVE WORKBOOKS (Downloadable PDFs)

– Phase 0-1: Foundation + Authority Reclamation

– Phase 2: Offer + Positioning
– Phase 3: Visibility + Client Acquisition

– Phase 4: Scaling + Sustainability

PRIVATE COMMUNITY

Daily threads, weekly accountability, real women who get it. Ask questions between calls. Share wins. Get witnessed, not fixed.

ACCOUNTABILITY PARTNERSHIPS

Matched with a partner who’s walking the same path. Text support. Weekly check-ins. Someone who won’t let you disappear.

DAILY CENTERING PRACTICES (On-demand audio)

2-5 minute practices for when doubt shows up, before sales calls, after setbacks. Grab what you need when you need it.

LIFETIME ACCESS TO ALL CURRICULUM

All audio lessons, all workbooks, all resources. Yours forever. Come back and review whenever you need it.

DISCOUNT TO ALUMNI COMMUNITY

Monthly 30-minute check-in calls, quarterly intensives, ongoing support, crisis access when you need it. People who maintain community keep growing.

lET'S DO THIS, SIS!

Here’s What It Actually Costs You to Wait

Let’s do some real math, sis.

If you don’t do this:

You’ll spend the next 12 months watching other women build businesses while you stay stuck in the “someday” loop.

You’ll keep working a job that drains you, waiting for someone to decide you’re valuable enough for that promotion (spoiler: they won’t).

You’ll hit 50, 55, 60 still playing small, still doubting yourself, still wondering “what if I had just bet on myself back then?”

If you DO do this:

In 16 weeks, you’ll have: – 3-5 paying clients – $2-5K/month in revenue – A business infrastructure that’s actually real – Testimonials that prove you’re the expert – A referral pipeline that keeps clients coming – Beliefs that have been updated by EVIDENCE, not affirmations

In 12 months, you could be: – Making $24-60K annually from your coaching business – Working 20 hours a week on work that actually matters – Funding ministry, generosity, and Kingdom impact in ways you can’t right now – Modeling ambitious faith for your kids/community – Finally experiencing yourself as the expert you’ve always been

The women who join Launch Your Calling don’t become different people.

They become THEMSELVES—the version they were always meant to be.

The one who claims authority. The one who charges what she’s worth. The one who serves from expertise, not desperation.

The one who finally bets on herself.

So here’s the real question: How much longer are you willing to wait?

This PROGRAM is for you if...

  • You’re a Christian woman over 40 with 20+ years of life/career experience
  • You’re still working corporate (or recently left) and want to transition your expertise into your own business
  • You’re tired of feeling invisible despite everything you know and have done
  • You want work that honors God AND pays you well—and you’re done feeling guilty about that
  • You’re juggling family, caregiving, church, and a full life (that’s why it’s audio-first)
  • You’re ready to take action even when you don’t feel 100% confident
  • You’re willing to do the belief work AND the business work
  • You can commit 5-7 hours per week for 16 weeks

This NOT for you if...

  • You’re looking for therapy or deep trauma processing (this is business coaching—we’ll point you to professionals if you need additional support)
  • You want a “quick fix” or magic solution that requires no action on your part
  • You’re waiting to feel completely confident before you start (that’s not how confidence works, sis)
  • You’re not willing to reach out to people in your network
  • You want someone to do the work for you
  • You’re looking for get-rich-quick schemes or prosperity gospel nonsense
  • You can’t commit to weekly calls and daily practice
lET'S DO THIS, SIS!

Frequently Asked Questions

The exact start date will be announced to the waitlist first. By joining the waitlist, you’ll get priority notification and access before we open enrollment to the public.

5-7 hours total: – 30-45 min: Audio lessons (during commute/lunch/morning routine) – 90 min: Weekly live coaching call – 60-90 min: Workbook application – 30-60 min: Community engagement

Every call is recorded and available within 24 hours. You’ll also get the chat transcript. That said, the live calls are where the magic happens—that’s where you practice, get feedback, and build real connection with the other women.

Absolutely not. Most women in Launch Your Calling are still working full-time while they build their business. That’s the whole point—you’re building something sustainable on the side until it makes sense to transition.

The tech is intentionally simple. The audio lessons can be played in your favorite podcast player—you just hit play. Circle community is intuitive. Zoom calls are straightforward. And if you get stuck, we troubleshoot together in community and on calls.

This is not guaranteed. However, if you do the work—is highly possible. Most women land their first 1-3 clients by Week 10. At $1,000-1,500 per client, that’s $2-4.5K right there. But you have to actually send the outreach messages, do the discovery calls, and deliver the work. This isn’t passive income. This is real business.

Perfect. That’s what Weeks 3-5 are for. We’ll help you identify your specific niche based on what you’re obsessed with, what you’re credible in, what people will pay for, and what your lived experience uniquely qualifies you for.

No. This is for any Christian woman over 40 who wants to package her expertise into a service-based business. That could be coaching, consulting, mentoring, freelancing, specialized services—whatever makes sense for your specific skills and niche.

Launch Your Calling is intensive 16-week business-building with weekly live coaching. Bigger Calling Collective (my membership) is ongoing community and monthly support for women who’ve already built their foundation. Many Launch Your Calling graduates transition into the membership for continued growth.

Because you’ll have immediate access to everything, all sales are final. However, if you join and realize within the first week that this genuinely isn’t right for you, reach out and we’ll work something out. I recommend reviewing the terms and conditions page.

i'm ready to launch my calling, sis!

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