Hey Sis, let’s talk about marketing for a second. Be honest—does the thought of “putting yourself out there” make you want to run the other way? I get it. It can feel awkward, overwhelming, and honestly, a little too much sometimes. But here’s the thing: marketing doesn’t have to feel salesy or out of alignment with your faith.
In fact, when you shift your mindset and approach it from a place of service and authenticity, marketing becomes so much easier—and dare I say, even enjoyable. It’s not about convincing or chasing people down. It’s about showing up, sharing your message, and trusting that God will connect you with the women you’re meant to serve.
In this post, I’m breaking down simple, faith-led strategies to help you attract your ideal clients in a way that feels natural and aligned with your purpose. No more stress, no more awkwardness—just genuine connection and service.
And Sis, if you’re ready to take this to the next level, I’d love for you to join my free community, Kingdom Business Coaching Circle. It’s where we dig deeper into all things faith, business, and purpose, and I’d love to see you there.
Clarify Your Ideal Client
Question—who are you really called to serve? If your answer is “everyone,” it’s time to get a little more specific. The truth is, not everyone is your client, and that’s okay. God has equipped you with unique gifts and experiences that are meant to serve a specific group of people. Your job is to figure out who they are.
When you’re clear on your ideal client, everything else becomes so much easier—your messaging, your content, even your offers. You’ll know exactly who you’re talking to and what they need to hear from you.
Here’s how to get crystal clear on your ideal client:
- Identify Their Struggles:
What keeps them up at night? What are they praying for? Think about the challenges they’re facing and how your coaching can provide solutions.
Example: “She feels stuck in fear, unsure of how to step into her calling, and needs practical, faith-filled guidance to move forward.” - Understand Their Desires:
What transformation are they seeking? What do they want their life to look like after working with you?
Example: “She wants clarity, confidence, and a deeper connection with her purpose.” - Write a Client Profile:
Create a profile of your ideal client. Give her a name, a story, and a list of her biggest struggles and dreams.
Example: “Meet Sarah, a Christian woman over 40 who feels called to start her coaching ministry but doesn’t know where to begin.”
Action Step:
Take 15 minutes to journal about your ideal client. Write down her pain points, her goals, and how your coaching can bridge the gap.
Faith Reminder:
“The heart of man plans his way, but the Lord establishes his steps.” – Proverbs 16:9
When you’re clear on who you’re called to serve, you can trust that God will guide you to the right people.
Share Your Message Authentically
Here’s a little secret…your story and your message are powerful. They’re not just about what you do but why you do it. When you show up authentically and share from the heart, it creates a connection that no perfectly polished sales pitch ever could.
Your message is your opportunity to show the women you’re called to serve that you understand their struggles because you’ve been there. It’s also your chance to point them toward the transformation you know is possible. The best part? You don’t have to sound “salesy” or overthink it—just be real and let your faith guide your words.
Here’s how to share your message authentically:
- Be Honest About Your Journey:
Share your wins, your struggles, and the lessons God has taught you along the way. This makes you relatable and trustworthy.
Example: “I spent months praying for clarity, only to realize fear was holding me back. Once I took one small, faith-filled step, everything began to shift. Here’s what I learned…” - Speak Their Language:
Use the words your audience is already using to describe their struggles and desires. This shows them you get them.
Example: “Do you feel stuck, unsure how to step into your calling, and tired of overthinking every move? Sis, I’ve been there.”
Point to the Transformation:
Show how your coaching can help them achieve the change they’re longing for.
Example: “I help Christian women over 40 go from feeling stuck to stepping confidently into their God-given calling with clarity and purpose.”
Action Step:
This week, create a social media post or email sharing a part of your journey. Be real, be honest, and speak directly to your audience’s heart.
Faith Reminder:
“Let your speech always be gracious, seasoned with salt, so that you may know how you ought to answer each person.” – Colossians 4:6
Sis, your message doesn’t have to be perfect—it just needs to be you. When you speak from the heart and let your faith shine through, the right people will hear you loud and clear. ❤️
Provide Value Before the Ask
Sis, here’s a little secret: when you lead with value, you don’t need to “sell” because your audience already sees the benefit of what you’re offering. People need to know that you’re here to serve, not just pitch your services. When you show up with actionable tips, encouragement, or inspiration, you’re building trust—and trust is what makes someone want to work with you.
Think of it like this: faith-led marketing is like planting seeds. Every time you share something helpful, you’re showing your audience that you’re invested in their success. And when the time is right, they’ll be ready to say yes to what you offer because they already know you’re the real deal.
Here’s how to provide value:
Offer Practical Tips:
Share simple, actionable advice that your ideal client can use right away.
Example: “Struggling to find time for your calling? Here’s one quick tip: schedule 15 minutes a day for intentional prayer or planning—it’s a game-changer!”Encourage and Uplift:
Use your platform to speak life into your audience’s struggles. Share a scripture or personal reflection that inspires them to keep going.
Example: “Feeling stuck today? Remember, ‘I can do all things through Christ who strengthens me.’ (Philippians 4:13) Keep going, Sis—you’ve got this!”Share Free Resources:
Create checklists, devotionals, or simple downloads that help your audience move closer to their goals.
Example: “If procrastination is keeping you from your calling, download my Procrastination to Purpose Checklist—it’s helped so many women take their first step.”
Action Step:
This week, create a piece of content—whether it’s a blog, social post, or free resource—that gives your audience something they can use right now. Lead with service, and let God handle the rest.
Faith Reminder:
“Give, and it will be given to you. A good measure, pressed down, shaken together, and running over, will be poured into your lap.” – Luke 6:38
Sis, when you lead with generosity and value, you’re planting seeds of trust and showing your audience that you’re here for the right reasons.
Use Natural, Faith-Filled Calls to Action
Let’s make one thing clear: asking your audience to take the next step doesn’t have to feel awkward or salesy. In fact, when you approach it with authenticity and faith, a call to action (CTA) becomes an invitation—one that feels genuine, aligned, and rooted in service.
Your audience wants direction. They’re looking for someone to guide them toward the transformation they desire, and your CTA is simply the way to show them their next step. It doesn’t need to feel pushy or rehearsed—just speak from the heart and invite them to move forward.
Here’s how to create natural, faith-filled CTAs:
Focus on Their Needs:
Highlight how the next step will help them solve a problem or move closer to their goals.
Example: “If you’re tired of overthinking and ready to start moving forward in faith, join my free community, Kingdom Business Coaching Circle. It’s where women just like you are learning to embrace their calling.”Use Relatable Language:
Talk to your audience the way you would talk to a friend. Keep it conversational and real.
Example: “Sis, does this resonate with you? If it does, let’s chat more about how I can help you take the next step.”Point Back to Faith:
Remind your audience that this isn’t just about action—it’s about aligning with God’s purpose for their life.
Example: “You’ve been praying for clarity, and this might be your answer. Let’s take this step together.”
Action Step:
This week, add a CTA to your social media posts or email. Whether it’s inviting them to join your community, download a resource, or send you a message, make it clear, personal, and aligned with your mission.
Faith Reminder:
“And let us consider how we may spur one another on toward love and good deeds.” – Hebrews 10:24
Sis, your CTAs aren’t about selling—they’re about inviting the women you’re called to serve to take the next step toward their God-given purpose. Speak with love, lead with faith, and trust that the right people will respond. ❤️
Trust God with the Process
Sis, let’s be real. Marketing can feel like a lot. You pour your heart into creating content, showing up consistently, and sharing your message, but sometimes it feels like nothing’s happening. You start questioning everything, like, “Am I doing this right? Is anyone even listening?” Girl, I get it. But let me remind you of something—you’re not in this alone.
Here’s the thing: your job is obedience, not results. God isn’t asking you to control the outcome—He’s asking you to trust Him with it. Faith-led marketing is about showing up, serving with love, and letting God handle the rest.
Here’s how you can do that:
Focus on What You Can Do:
You can’t control how people respond, but you can control showing up, being authentic, and giving your best. That’s all He’s asking for.Let Go of the Timeline:
God’s timing is perfect. The seeds you’re planting today might not grow tomorrow, but they will grow in His time. Keep watering them with faith.Pray Over Everything:
Before you post or share, invite God into the process.
Example: “Lord, use this to reach the women who need it most. I trust You with the results.”Celebrate Small Wins:
Did someone like your post? Comment on your message? That’s a win, Sis! Those small moments matter, and they’re building toward something bigger.
Action Step:
Write down everything you’ve been stressing over when it comes to marketing and pray over it. Hand it over to God and let Him take the pressure off your shoulders.
Faith Reminder:
“Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.” – Galatians 6:9
I know it’s hard, but you’re not doing this alone. Keep showing up, keep trusting, and know that God is working behind the scenes in ways you can’t even imagine.
Conclusion
Sis, let’s wrap this up with some truth: you don’t have to figure it all out. Marketing doesn’t have to feel like a struggle, and you don’t have to carry the weight of trying to make everything work perfectly. Faith-led marketing is about showing up, serving with love, and trusting God to do what only He can do.
When you clarify who you’re called to serve, share your message authentically, lead with value, invite people into the transformation you offer, and trust God with the process, everything shifts. You stop stressing about what’s not happening and start focusing on the work He’s called you to do.
So, here’s your reminder: your job is obedience, not perfection. God’s got the outcome, and He’s got you. Keep showing up, Sis, because the women you’re called to serve are out there waiting for your light to shine.
✨ Want to go deeper and connect with other women walking this same journey? Join my free community, Kingdom Business Coaching Circle. It’s where we talk faith, business, and purpose, and I’d love for you to be a part of it. Let’s do this together—you don’t have to figure it out alone.
