Sis, I see you. Just the thought of selling on social media makes you want to close your laptop and hide. You’re not about that pushy, salesy life—and honestly, neither am I. But here’s the thing: sharing your coaching ministry isn’t about “selling.” It’s about serving.
Your coaching business isn’t just a business—it’s an answer to someone’s prayer. It’s the tool God’s given you to help others step into their purpose, just like He’s called you to step into yours. And social media? It’s simply the platform to connect with the women who need your message.
So, let’s shift the way you think about social media. In this post, I’ll show you 5 strategies to show up authentically, share your heart, and connect with your audience—without feeling pushy or awkward.
Lead with Value
Now, let’s get one thing straight: social media isn’t about selling—it’s about serving. Your audience isn’t scrolling through their feed hoping to be sold to; they’re looking for solutions, encouragement, or inspiration. That’s where you come in.
When you lead with value, you show your audience that you’re here to help, not just promote. Whether it’s offering practical tips, sharing your faith journey, or speaking directly to their struggles, you’re positioning yourself as someone they can trust and turn to.
Here’s how you can start leading with value:
- Share Actionable Tips: Think about the questions your audience asks most often. Create a simple post, video, or carousel that gives them a quick win.
Example: “3 ways to balance faith and work as a Christian coach.” - Offer Encouragement: Use your platform to uplift your audience. Share a scripture, personal testimony, or words of encouragement that meet them where they are.
Example: “Feeling stuck? Remember, God doesn’t call the equipped—He equips the called. Keep moving forward, Sis!” - Teach What You Know: You don’t need to give away your whole coaching process, but sharing a sneak peek into your expertise shows your audience that you have the tools to help them.
Example: “Struggling with time management? Try this simple strategy to prioritize your tasks and avoid overwhelm.”
Action Step:
Pick one valuable idea this week and share it on social media. Whether it’s a tip, a story, or scripture, focus on serving your audience where they need it most.
Faith Reminder:
“Whoever brings blessing will be enriched, and one who waters will himself be watered.” – Proverbs 11:25
Leading with value isn’t just good for your audience—it’s good for your heart. Show up to serve, and watch how God blesses your efforts. ❤️
Share Your Story
Use Calls to Action That Feel Natural
I know how awkward it can feel asking your audience to take action. You don’t want to sound pushy, and the last thing you want is for someone to roll their eyes and think, “Here comes the sales pitch.” But here’s the good news: you can invite your audience to take action in a way that feels natural, authentic, and faith-centered.
A strong call to action (CTA) isn’t about selling—it’s about serving. You’re simply offering the next step for someone who’s already interested in what you have to share. Whether it’s downloading a free resource, commenting on a post, or booking a call, your CTA should feel like an invitation, not a demand.
Here’s how to create CTAs that feel natural and faith-driven:
Make It About Their Needs: Focus on how taking action will benefit them.
Example: “Need help getting started? Download my free Procrastination to Purpose Checklist and take the first step toward your calling.”Keep It Conversational: Use language that feels like you’re talking to a friend, not making a sales pitch.
Example: “Does this resonate? Let’s chat more about how I can help you move forward.”Incorporate Faith: Tie your CTA back to their purpose or God’s plan.
Example: “You’ve been praying for clarity—this free guide could be the next step to move you closer to the coaching ministry God is calling you to.”Offer Multiple Ways to Engage: Not everyone is ready to commit to a call or a course, so offer small steps they can take.
Example: “Comment below, send me a DM, or check out my free resource to get started!”
Action Step:
This week, add a natural CTA to your next social media post. Make it feel like an invitation to step into the next phase of their journey, not a hard sell.
Faith Reminder:
“And let us consider how to stir up one another to love and good works.” – Hebrews 10:24
Sis, your CTA isn’t about “selling” anything—it’s about stirring your audience to take the next step toward their purpose. Keep it simple, keep it real, and let God handle the rest. ❤️
Focus on Connection, Not Conversion
So, let’s take a deep breath and remember this: social media is about relationships, not just results. It’s easy to get caught up in likes, follows, and conversions, but your true goal is to build genuine connections with the women God has called you to serve. When you focus on creating meaningful relationships, the conversions will follow—naturally and authentically.
Here’s how to prioritize connection over conversion:
- Engage Authentically:
Don’t just post and ghost! Take time to reply to comments, engage in DMs, and connect with your audience. Ask questions, share encouragement, and be genuinely interested in what they have to say.
Example: After someone comments, respond with a thoughtful reply like, “I’m so glad this resonated with you! What’s one step you’re taking to move closer to your calling?” - Be Present in Stories:
Use stories to show the real, unfiltered you. Share behind-the-scenes moments, your morning prayer routine, or a quick word of encouragement. Let your audience feel like they’re getting to know you personally.
Example: Post a story with a question sticker: “What’s one scripture that keeps you motivated in your calling?” - Host Conversations, Not Monologues:
Create posts or reels that invite interaction. Instead of talking at your audience, talk with them.
Example: Post a poll or carousel: “What’s your biggest challenge as a Christian coach? 1️⃣ Finding clients, 2️⃣ Overcoming fear, 3️⃣ Balancing faith and work.” - Pray for Your Audience:
Sis, don’t underestimate the power of prayer. Pray for the women who interact with your content, even if you don’t know them personally. God can use your heart for connection to bless others in ways you may never see.
Action Step:
This week, focus on engagement. Spend 10 minutes a day replying to comments, DMing followers to say thanks, or starting conversations in your stories.
Faith Reminder:
“Love one another with brotherly affection. Outdo one another in showing honor.” – Romans 12:10
Connection builds trust, and trust creates transformation. Show up with a servant’s heart, Sis, and watch how God moves through your genuine interactions. ❤️
Let Your Faith Shine
Sis, one of the most powerful things you can do on social media is let your faith take center stage. You don’t have to water it down, hide it, or apologize for it. Your faith is what sets you apart and draws the women you’re called to serve closer to your message.
Here’s the truth: people are craving authenticity and hope. By openly sharing how your faith fuels your business and your purpose, you’re not just building a brand—you’re building a ministry.
Here’s how to let your faith shine on social media:
Incorporate Scripture Regularly:
Share Bible verses that align with your message or reflect your personal journey. Pair them with short reflections or prayers that connect to your audience’s struggles.
Example: “‘For we are His workmanship, created in Christ Jesus for good works.’ – Ephesians 2:10. Sis, God has already equipped you for your calling. Trust Him and take the next step.”Be Open About Your Journey:
Share how your faith impacts your coaching, decisions, and daily life. Talk about the moments when God showed up in unexpected ways.
Example: “When I doubted myself, God reminded me that His power is made perfect in my weakness. That’s why I’m passionate about helping women step boldly into their calling.”Offer Faith-Filled Encouragement:
Use your platform to uplift others. Speak to the fears, doubts, and challenges your audience faces, and remind them that they are never alone.
Example: Post an image that says, “God doesn’t call the qualified; He qualifies the called.”Pray for and With Your Audience:
Don’t just tell them you’re praying for them—do it right there in your content. Post a story, reel, or caption offering a prayer for those struggling with fear or procrastination.
Example: “Lord, we thank You for the courage to move forward in faith. For anyone feeling stuck, remind them of Your promises and guide their steps today. Amen.”
Action Step:
This week, share one piece of content that boldly incorporates your faith. Whether it’s a scripture, prayer, or testimony, let your audience see how God is at work in your life and business.
Faith Reminder:
“In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.” – Matthew 5:16
Sis, your faith is your greatest strength and your most powerful message. Let it shine unapologetically, and watch how God uses your light to impact others. ❤️
Conclusion
Alright, Sis, let’s keep it real. Social media doesn’t have to feel so complicated or make you cringe every time you think about “selling.” It’s just a way to connect with the women God’s called you to serve—plain and simple.
When you focus on serving, sharing your story, using natural calls to action, building real connections, and letting your faith shine, you’re not just showing up online—you’re building something that makes a difference. You don’t have to do it perfectly, and you definitely don’t have to stress over every post. Just show up with a heart to serve and trust that God’s got the rest.
So here’s the game plan: start small. Share a quick story, post an encouraging scripture, or drop a question to get your audience talking. You don’t need to overthink it—just be yourself. And if you’re still feeling a little stuck, grab my Procrastination to Purpose Checklist. It’ll help you take those first steps without all the overwhelm.
