Hey Sis, let’s talk about finding your niche. Be honest—does the thought of figuring out who you’re called to serve make you feel stuck? Maybe you’re overthinking it, wondering if you’ll “get it wrong,” or you feel like you need to help everyone because, well, isn’t that what you’re supposed to do?
Here’s the thing: you’re not called to serve everyone—and that’s a good thing. God has uniquely equipped you with gifts, experiences, and a story that makes you perfect for a specific group of people. Your niche isn’t about boxing yourself in; it’s about focusing on the people God has placed on your heart so you can serve them well.
The best part? You don’t have to stress about finding your niche or feel like you’re guessing in the dark. In this post, I’m breaking down 5 simple, faith-led steps to help you uncover your coaching niche, align it with your calling, and finally get the clarity you’ve been praying for.
Pray for Clarity and Direction
Sis, before you dive into brainstorming your niche, let’s pause for a second. Have you asked God to guide you? I mean really asked Him, not just a quick prayer before you grab your notebook? The truth is, your niche isn’t something you need to figure out on your own—it’s something God is ready to reveal to you when you bring it to Him.
Here’s the thing: God is the One who gave you this calling. He already knows who you’re meant to serve and how He wants to use your gifts. But sometimes we get so caught up in overthinking and trying to “get it right” that we forget to start with the One who knows it all.
How to Pray for Clarity:
Ask Specific Questions:
Instead of saying, “God, what’s my niche?” try asking more specific questions like:
- “Lord, who are the women You’ve called me to serve?”
- “What struggles do You want me to help them with?”
- “How can I use my gifts to glorify You in this coaching ministry?”
Listen for His Response:
Clarity might not come instantly, but stay open to His leading. It could come through a Bible verse, a conversation, or a quiet nudge in your spirit.Surrender the Outcome:
Let go of the pressure to figure it out perfectly. Trust that God will guide you in His timing.
Action Step:
Set aside 10-15 minutes each day this week to pray specifically about your niche. Keep a journal handy to write down anything God reveals to you, whether it’s a word, a verse, or an idea.
Faith Reminder:
“Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to Him, and He will make your paths straight.” – Proverbs 3:5-6
Reflect on Your Gifts and Experiences
Sis, let’s take a moment to reflect. God didn’t just call you to coach without giving you the tools to do it. Your gifts, your experiences, and even your struggles? They’re all pieces of the puzzle that point to who you’re meant to serve.
Think about it: the challenges you’ve overcome, the lessons you’ve learned, and the talents that come naturally to you aren’t random. They’re God’s way of equipping you for the specific people He’s calling you to help. Your niche often lies in the intersection of what you’re passionate about, what you’re skilled at, and the experiences that have shaped you.
How to Reflect on Your Gifts and Experiences:
List Your Strengths:
What do people come to you for advice about? What do you do with ease that others find challenging? Write it all down.Look at Your Journey:
What struggles have you faced that God has brought you through? How could your story encourage or guide someone else?
Example: “I struggled with balancing work, life, and ministry for years. Now I help other women find harmony in their lives too.”Consider Your Passions:
What lights you up? What topics make you feel alive when you talk about them? These passions are clues to the impact God wants you to make.
Action Step:
Spend 15 minutes journaling about your gifts, experiences, and the challenges you’ve overcome. Look for patterns or recurring themes—they’re often connected to your niche.
Faith Reminder:
“We have different gifts, according to the grace given to each of us.” – Romans 12:6
Sis, your gifts and experiences are unique to you for a reason. They’re not just random details—they’re tools God has placed in your hands to serve others. Lean into them, and let them guide you toward your God-given sweet spot. ❤️
Identify the People You’re Called to Serve
Sis, let’s get crystal clear—who are you really called to serve? Not everyone, and definitely not anyone. God has placed a specific group of people on your heart, and your job is to figure out who they are so you can show up for them fully.
Here’s the truth: when you try to help everyone, you end up reaching no one. Your message gets watered down, and the women you’re meant to serve might not even realize you’re speaking to them. But when you know exactly who you’re called to serve, everything shifts. Your content, your coaching, and even your confidence become more focused and powerful.
How to Identify Your People:
Think About Who You’re Drawn To:
Who lights your heart on fire when you think about helping them? Is it women in ministry? Moms navigating work-life balance? Women over 40 starting their second act?
Example: “I feel called to help women over 40 who are juggling ministry and work but feel stuck in fear and overwhelm.”Get Specific About Their Struggles:
What are they praying about? What keeps them up at night? Your ideal clients are often facing challenges you’ve already overcome.
Example: “She feels like she’s spinning her wheels, unsure of where to start, and wonders if she’s even qualified.”Define the Transformation You Offer:
What change can you help them achieve? Your coaching should lead them from where they are now to where they want to be.
Example: “I help them move from feeling stuck and overwhelmed to confident and walking boldly in their purpose.”
Action Step:
Write a profile of your ideal client. Give her a name, list her struggles and goals, and describe how your coaching can make a difference in her life.
Faith Reminder:
“As each has received a gift, use it to serve one another, as good stewards of God’s varied grace.” – 1 Peter 4:10
Sis, when you know who you’re called to serve, you can show up with confidence and clarity. These are your people, and they’re waiting for you to step into your purpose. ❤️
Test and Adjust
Sis, let’s keep it real—you don’t have to have your niche perfectly figured out before you start. In fact, some of the best clarity comes through action. Your niche might evolve as you step out in faith and start serving, and that’s okay!
God often reveals more of the plan as you move. That’s why testing and adjusting is key. It’s not about getting it “right” from the jump; it’s about showing up, trying things out, and being open to refining your approach.
How to Test Your Niche:
Start Small:
You don’t need a massive launch to test your niche. Begin with simple actions like creating a free resource, hosting a small group, or having discovery calls with potential clients.
Example: “I created a free checklist for women struggling with time management, and the response showed me they need more support in balancing faith and business.”Pay Attention to What Resonates:
Notice who’s engaging with your content, what questions they’re asking, and which topics seem to strike a chord. These are clues about your ideal clients and their needs.Be Willing to Pivot:
If something isn’t connecting, don’t be afraid to adjust. God isn’t asking for perfection—He’s asking for obedience.
How to Adjust Your Niche:
- Narrow your focus if your audience feels too broad.
- Refine your messaging to address specific pain points.
- Seek feedback from clients or your community to ensure you’re meeting their needs.
Action Step:
Pick one small action to test your niche this week, whether it’s creating a freebie, starting a conversation in your community, or hosting a free coaching session. Reflect on the results and see what God reveals.
Faith Reminder:
“Commit your work to the Lord, and your plans will be established.” – Proverbs 16:3
Sis, testing and adjusting isn’t failure—it’s part of the process. Take that first step, trust God to guide you, and know that clarity will come as you move forward in faith. ❤️
Trust the Process
Sis, let me remind you—finding your niche is a journey, not a one-and-done decision. It’s tempting to want everything figured out right away, but the truth is, your niche may evolve as you grow, as your experiences deepen, and as God continues to guide you. And that’s a good thing.
Trusting the process means letting go of the need for everything to feel perfectly clear before you start. It’s about showing up, being faithful, and allowing God to reveal the next steps as you move forward. He’s not asking you to have it all figured out—He’s asking you to trust Him.
How to Trust the Process:
Stay Open to Change:
Your niche might shift as you serve and gain more clarity about who you’re called to help. That’s not a failure—it’s growth.
Example: “I thought I was called to help new moms, but as I worked with women, I realized my heart is really for women over 40 navigating big life changes.”Keep Showing Up:
Even when it feels unclear or messy, keep taking small steps. God often clarifies the path through action, not overthinking.Release the Pressure:
The success of your coaching ministry doesn’t depend on getting your niche “perfect.” It depends on your obedience and willingness to serve.
Action Step:
Spend time journaling or praying about how you can release the need for control and trust God’s timing in your journey. Reflect on the growth you’ve experienced so far, and thank Him for guiding you.
Faith Reminder:
“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.” – Jeremiah 29:11
Sis, trusting the process means trusting God. He’s already equipped you, and He’s walking with you every step of the way. Your niche will come into focus as you continue to move forward in faith. You’ve got this! ❤️
Conclusion
Sis, finding your niche doesn’t have to feel overwhelming or stressful. When you pray for clarity, reflect on your gifts and experiences, identify the people you’re called to serve, test and adjust as you go, and trust the process, everything starts to fall into place. God has uniquely equipped you to serve a specific group of people, and as you align with His plan, your purpose becomes clearer.
Remember, you don’t have to do this alone. If you’re feeling stuck or unsure about how to find your niche or move forward in your coaching ministry, I’d love to help. Together, we can uncover the gifts God has given you, identify the women you’re called to serve, and create a coaching business that aligns with your faith and purpose.
Ready to take the next step and finally gain clarity on your niche? Let’s work together! Click here to learn more about how I can help you confidently walk in your calling and serve the women God has placed on your heart.
Sis, your calling is waiting—it’s time to move forward with boldness and faith. You’ve got this, and I’m here to support you every step of the way. ❤️
