I spent the first six months of my coaching business waiting for someone to tell me it was okay.
Okay to charge what I’m worth. Okay to call myself an expert. Okay to build something profitable while also being a woman of faith.
I kept waiting for some official credential, some pastoral blessing, some sign from God that basically stamped my forehead and said “Yes, Monique, NOW you have permission to do this.”
You know what I got instead?
$847 in my bank account and a mortgage due.
That’s when I stopped waiting and started looking at what actually works. Not what sounds spiritual. Not what gets likes on social media. What actually builds a sustainable, profitable coaching business.
And weirdly enough, the business model that changed my entire perspective didn’t come from a modern entrepreneur or a business school case study.
It came from a woman who lived 2,000 years ago.
Why You're Not Too Old (You're Actually Right On Time)
Before I tell you about this ancient business model, let me hit you with some numbers that might surprise you.
The coaching industry? $5.34 billion globally. And it’s growing by 17% every year. That’s not me hyping you up—that’s straight from the International Coaching Federation’s 2025 study.
Here’s what really got me though: 72% of coaches are women. And you know what else? MIT Sloan did research that shows the average age of successful entrepreneurs is 45 years old.
Not 25. Not some tech bro in his 20s. Forty-five.
Actually, founders over 50 are 1.8 times more likely to achieve high growth than younger entrepreneurs. Let that sink in for a second.
So if you’re sitting there in your 40s or 50s thinking “maybe I’m too old for this coaching thing,” I need you to hear me: You’re not too old. You’re exactly the right age.
That corporate experience you’ve been treating like it’s not enough? It’s actually your competitive advantage. And 82% of people over 45 who made a career change said they were happy they did it, according to AIER research.
Translation: The odds are actually in your favor.
The 2,000-Year-Old Business Model That Changed Everything
Ok, now let me tell you about a woman who ran a luxury goods business in the Roman Empire.
She dealt in purple dye.
If you’ve never thought about purple dye, here’s why it matters: it was extracted from thousands of sea snails, and it cost more than gold. Only royalty and the ultra-wealthy could afford it.
This wasn’t a cute side hustle. This was a sophisticated luxury goods operation.
Meet Lydia: The Purple Dye Powerhouse
Her name was Lydia, and she shows up in Acts 16 of the Bible.
When I look at her story through a business lens instead of just a religious one, I see a woman with a real business model, real profit margins, and real influence.
Lydia had:
- High-paying clients who could actually afford premium prices
- A profitable, established business that gave her financial security
- Enough resources to own a home large enough to host multiple guests
- Social influence that opened doors in her community
- The business acumen to keep her enterprise running while supporting a cause she believed in
And here’s the part that gets me every single time, especially when I think about how many capable women I see shrinking back from building something profitable:
She did not wait to be chosen. She just built.
What Lydia Didn’t Have (And Didn’t Need)
Lydia also didn’t have the stuff so many of us treat like requirements:
- No business degree
- No official credentials
- No religious leader giving her a green light
- No shame about doing well financially
That last one? That’s the one that trips up most of the Christian women I work with.
A lot of women I talk to don’t feel guilty because they want to help people. They feel guilty because they want to make real money while helping people.
Lydia’s story makes it really hard to argue that financial success automatically equals spiritual compromise.
The Line I Can’t Unsee: Business Funded Her Purpose
Here’s what really shifted everything for me:
When Lydia found a cause she believed in (supporting the apostle Paul’s mission work), she didn’t shut down her business to go “all in” on ministry.
She didn’t rebrand herself to sound more spiritual.
She didn’t ask permission to keep making money.
She just kept building her business, then used her income and influence to support what mattered to her.
Her business wasn’t pulling her away from her purpose. It was funding it.
Think about that for a second.
Without her business success, Paul and his team might not have had a place to meet. Without her resources, they might not have had the support they needed to keep going.
Her business wasn’t plan B. It was the platform.
Your Corporate Experience Is Your Competitive Advantage
I see the same pattern again and again with women who come from corporate backgrounds.
You have 15 to 20 years of experience. Sometimes more.
You’ve led teams, solved complex problems, trained people, managed projects, and kept things from completely falling apart during organizational chaos.
And you’ve probably done a lot of that work for free outside your actual job title too.
People already treat you like the expert:
- Former coworkers still reach out for your advice
- Friends want to “pick your brain” about career decisions
- People message you on LinkedIn asking how you handled difficult situations
- You’re the one family members call when they need help figuring something out
Yet you’re still waiting.
The Permission Traps That Keep You Stuck
Here’s what waiting usually looks like in real life:
“I need one more certification.” You’ve already got a degree and 20 years of experience, but you’re convinced you need a $3,000 coaching certification before you can help anyone. Meanwhile, someone with 3 years of experience and no credentials just landed a $5K client.
“It’s not the right time to leave corporate.” There will never be a perfect time. The market will always have uncertainty. Your kids will always need something. There will always be one more promotion to consider.
“I need someone to confirm I’m qualified.” You want an authority figure to officially declare you ready. But here’s the truth: the market decides if you’re qualified, not a certificate program.
“I need proof that people will actually pay.” You won’t get proof until you make an offer. No one can prove demand for something that doesn’t exist yet.
“I need a sign that this isn’t selfish or unrealistic.” So you’re waiting for a burning bush moment while your mortgage is due and your expertise is sitting unused.
If Lydia could speak into that moment, I think she’d say: “It’s already your turn. You’re just waiting on approval you don’t need.”
That one perspective shift can save you literal years.
Choosing Your Coaching Niche (Without Overthinking It)
Here’s the thing most women don’t get: They don’t need another credential. They need clarity.
Look at Lydia. She didn’t try to sell everything to everyone. She sold purple dye. High-end. Specific. Profitable. She knew her people, knew her value, and stayed in her lane.
And check this out: Faith Driven Entrepreneur says there are about 180 million Christ-following entrepreneurs worldwide, but 99.7% of them don’t have dedicated resources. That’s not a saturated market. That’s wide open territory.
The Coaching Niches That Actually Make Money
Look, I’m not going to give you some fluffy “follow your passion” speech. Let’s talk about what’s actually working for Christian women right now:
Executive/Leadership Coaching is where the money’s at—$300-$600 per hour. Your ideal clients? Corporate professionals, managers, executives. And guess what? You’ve been there. You know the pressure. You understand the politics. That’s your edge.
Career Transition Coaching runs about $200-$400 per session. You’re targeting people leaving corporate to find more purpose-driven work. If that sounds familiar, it’s because you’re literally living this transition right now. That’s not a weakness—that’s your superpower.
Business/Entrepreneurship Coaching can be $500-$2,000 per month on retainer. You’re working with Christian women starting faith-based businesses. You get both sides—the business mechanics AND the faith integration. Most coaches only understand one or the other.
Life Purpose/Calling Coaching goes for $150-$300 per session. Your people? Women in midlife who are trying to figure out what’s next. You’ve navigated corporate success while trying to stay aligned with your faith. You know that tension.
Ministry Coaching is $200-$500 per session, and it’s for church leaders, ministry directors, nonprofit founders. You bring business skills to people who have tons of heart but no idea how to run the operational side. That combination is rare.
The point isn’t to pick the “perfect” niche. It’s to pick something that combines what you’ve actually done for 15+ years, what people already ask you for help with, and who has the money and urgency to pay you for it.
The Three Questions That'll Save You From Analysis Paralysis
Forget “Am I qualified?” That’s the wrong question. Here’s what you actually need to figure out:
- What problem am I best at solving?
Not what you CAN do. What you’re actually known for. The thing you solve faster and better than most people you know.
For me? It was helping faith-driven women figure out how to package their skills into profitable offers without feeling like they’re selling out their values. That’s specific. That’s what I kept getting asked about.
- Who will pay for that solution?
And I don’t mean “who needs it.” I mean who has the urgency, the budget, and the willingness to actually invest right now?
There’s a massive difference between someone who “needs career help” and someone who’s actively looking for a coach, has set aside money for it, and is ready to make decisions. Find the second person.
- How do I package my experience so it’s profitable, not just helpful?
Helpful is giving free advice on LinkedIn DMs. Profitable is creating a specific framework, methodology, or process that delivers measurable results and has a price tag attached to it.
That’s not a credential problem. That’s a clarity and positioning problem. Big difference.
Do You Actually Need Coaching Certification? (Let Me Be Real With You)
Okay, here’s the question I get constantly: “Monique, do I need to get certified before I can start coaching?”
Short answer: No.
Longer answer: It depends on what you’re doing, who you’re targeting, and what makes you feel confident enough to actually start.
When Certification Actually Helps
Look, the International Coaching Federation says certified coaches earn about 65% higher hourly rates than non-certified coaches. That’s real money.
Certification makes sense if you’re targeting corporate clients who require ICF credentials, if you’re coaching in areas that get into health or mental health territory, if you just need the structure and community to build your confidence, or if you want to position yourself at the premium end of the market.
When You Honestly Don’t Need It
But here’s what nobody tells you: You can absolutely build a profitable coaching business without formal certification if you’re leveraging deep subject matter expertise. Your 20 years in marketing? That IS your credential.
You especially don’t need it if you’re targeting faith-based communities that value lived experience over letters after your name, if you’re focused on specific business or career outcomes (not therapy), or if you’re building a hybrid model that’s part consulting, part coaching, part teaching.
I didn’t get my coaching certification until two years into my business, and I was already profitable. My credential was 15 years in corporate ministry leadership and business development. That was enough for my people.
Your corporate track record IS a credential. Don’t let anyone tell you it’s not.
If You Do Want a Certification, Here Are Your Options
If you decide you want formal training, here are the most respected programs that won’t make you feel like you’re in some woo-woo spiritual bypass situation:
ICF-Accredited (the industry standard): Coach Training Alliance is faith-friendly, affordable, and flexible. iPEC is comprehensive and well-known in corporate circles. CTI (Coaching Training Institute) is super experiential and has a strong community.
Faith-Based programs: Christian Coach Institute explicitly integrates biblical principles. Light University’s program is ministry-focused. Paterson Center uses StrengthsFinder and is faith-friendly without being heavy-handed about it.
Expect to spend $3,000-$15,000 depending on the program and credential level (ACC, PCC, MCC). Timeline’s usually 6-12 months for most programs.
But real talk? If you’re waiting to get certified because you’re scared to start, that’s a permission trap, not a credential gap.
Setting Up Your Business (The Boring Stuff You Can't Skip)
Alright, let’s talk about the practical setup that makes you feel all official. This isn’t the fun part, but it’s necessary, so let’s make it quick.
Business Structure: What You Actually Need
You basically have two real options here:
Sole Proprietorship is the simplest way to start. You file a DBA (“Doing Business As”) if you’re using a business name that’s not just your actual name. You report income on Schedule C when you do your taxes. It’s easy, costs about $50-$150, but here’s the catch—you don’t have liability protection. If someone sues your business, they’re really suing YOU personally.
LLC is what most coaches choose. It protects you personally if something goes sideways legally. The tax treatment stays simple (it’s still “pass-through” income). It makes you look more professional. And it costs anywhere from $100-$800 depending on your state, with annual fees ranging from $50-$500.
Many Coaches go with an LLC. It’s not complicated, and the SBA has step-by-step guidance specifically for women business owners that walks you through it. However, it’s best to speak with your Accountant to find out what’s best for your business.
The Legal Documents You Can’t Ignore
Look, you don’t need a lawyer on day one, but you DO need these basics:
A client agreement or contract (you can get templates from LegalZoom, RocketLawyer, or from coaches who sell them). A privacy policy if you’re collecting emails. A liability waiver if you’re coaching on anything related to health, fitness, or high-stakes decisions. And terms of service for your website.
Budget maybe $500-$1,500 if you’re using templates and legal service websites. If you hire an actual attorney to draft custom agreements, you’re looking at $2,000-$5,000. Start with templates. Upgrade later when you can afford it.
Insurance (Yes, Really)
Professional Liability Insurance (also called Errors & Omissions) protects you if a client claims you gave them bad advice or your coaching didn’t work. It runs about $300-$800 per year. Hiscox, Next Insurance, and The Hartford all offer it.
General Liability Insurance covers things like injury or property damage if you’re meeting clients in person. It’s $400-$1,200 per year.
I know it feels like a lot, but one angry client can cost you way more than $800. Do your own research and choose the best company for you and your business.
Banking and Money Stuff
Open a separate business bank account. Do not mix your personal and business money. Just don’t. It makes taxes a nightmare and makes you look unprofessional if you ever get audited.
Good options: Mercury if you want online-only banking (great for solopreneurs), Novo if you want no fees and simplicity, or Chase Business if you want actual physical branches.
And get accounting software from day one. QuickBooks Self-Employed ($15/month) is popular because it’s simple and does what many coaches need. Wave is free and works great if you’re just starting. FreshBooks ($17/month) is good if you send a lot of invoices.
Don’t be the person trying to track income and expenses in a random notebook. Trust me on this.
Pricing Your Services (Stop Undercharging, Sis)
Okay, this is where most Christian women coaches completely blow it.
You’re thinking “$50 per hour sounds fair, right?”
Meanwhile, coaches with LESS experience than you are charging $200-$500 per hour and they’re fully booked.
So let me give you some real numbers so you can stop guessing.
What Coaches Are Actually Charging Right Now (2025-2026)
New coaches are getting $75-$150 per hour. Established coaches are at $200-$500 per hour. Executive coaches? $300-$1,000+ per hour. And if you’ve got specialized expertise, you can charge $500-$2,000+ per hour.
But here’s what I really want you to hear: most smart coaches don’t even charge hourly anymore. They do packages.
A 3-month coaching package runs $1,500-$5,000. Six months is $3,000-$15,000. VIP Days go for $1,500-$5,000. And group coaching programs? $500-$3,000 per person.
Why Package Pricing Is Smarter Than Hourly
Hourly pricing caps how much you can make because you only have so many hours. Package pricing pays you for the OUTCOME, not the time it takes you to deliver it.
If a solution takes you 30 minutes because you’re really good at what you do, it’s worth the same as one that takes 3 hours. The client got the same result.
Plus, one-off sessions don’t create real transformation. Three to six month engagements do. Clients get better results, which means better testimonials, which means you can charge even more.
And honestly? When you sell a $3,000 package, you know exactly what’s coming in. You can plan. You can breathe. You’re not hustling for the next hourly session
Let’s Talk About Faith and Money (Because I Know You’re Thinking It)
Here’s what I need you to understand: Underpricing isn’t humility. It’s poor stewardship.
When you undercharge, you attract clients who don’t value your expertise. You can’t afford to invest in your own growth. You create an unsustainable business that you’ll have to quit. And you rob your clients of the motivation to actually implement what you’re teaching them.
Proverbs 11:14 says, “For lack of guidance a nation falls, but victory is won through many advisers.” Your expertise is valuable guidance. Price it accordingly.
If you need help figuring out your specific pricing strategy, my course The Christian Woman’s Blueprint to Her First Coaching Clients has the exact framework I use—including scripts for how to actually SAY your prices without apologizing. You can check it out here.
Getting Your First Clients (Without Being Weird About It)
Alright, so you’ve got clarity on your niche, you’ve set up the business stuff, you know what you’re charging. Now you need actual human beings to pay you money.
Here’s the fastest way to do it.
The 30-60 Day Plan to Your First Client
Week 1-2: Make a list of 50 people who already know, like, and trust you. I’m talking former colleagues, LinkedIn connections, people from church, friends, family, anyone who’s ever asked you for advice. Write. Them. Down.
Week 3: Reach out with a message. But not “Hey, I’m starting a coaching business, do you know anyone who needs a coach?” That’s what everyone does and it doesn’t work.
Instead, try this: “Hey [Name], I’m working with [specific type of person] who are dealing with [specific problem]. I know you’ve navigated this before—would you be open to a quick 20-minute conversation? I’m gathering insights for a program I’m creating.”
See the difference? You’re asking for help, not making a sale. People actually respond to that.
Week 4: Offer a beta program or pilot sessions. “I’m testing a new 90-day coaching program for [specific people] focused on [specific outcome]. I’m offering the first 3 spots at a reduced rate—$500 instead of my regular $2,000—in exchange for feedback and a testimonial. Interested?”
Beta pricing gets people to say yes. Their results become your case studies. Their testimonials become your marketing. This is how you build momentum.
Marketing That Actually Works (And Doesn't Feel Gross)
LinkedIn is your best friend. Post 3-5 times a week about your niche. Share client transformations (with permission, obviously). Answer the questions your ideal clients are already asking. After 90 days of consistent posting, you’ll start seeing 3-5 inbound leads per month. I’ve seen this work over and over.
Church and ministry connections are gold. Offer to do a free workshop at your church or a local women’s group. Partner with ministry leaders who serve your ideal clients. Guest teach in a Sunday school class or women’s Bible study on something related to your coaching. The credibility is instant, and the referrals are warm.
Strategic networking beats random coffee chats. Join Christian business owner groups like NACWE or CWBO. Go to faith-based entrepreneur conferences. Connect with pastors, ministry directors, nonprofit leaders. These are the people who will send high-quality referrals your way.
Build an email list from day one. Create a free resource—a guide, a checklist, an assessment—related to your coaching niche. Promote it on LinkedIn, in church networks, through partnerships. Then send weekly valuable content. Aim for 50-100 subscribers in your first 90 days. About 2-5% will convert to paying clients over time.
Discovery calls that actually convert. Offer free 30-minute clarity calls. Ask powerful questions that help people see their own blind spots. Then present your coaching as the natural solution to what they just realized they need. With practice, you should close 30-50% of these calls.
The Content Formula That Brings Clients to You
Every piece of content you put out should follow this pattern:
Start with a relatable problem your ideal client is dealing with. Tell a story—yours or a client’s—that shows you understand what they’re going through. Give genuine value: a tip, a framework, a perspective shift that actually helps. Then make a clear offer or call-to-action.
Here’s what that looks like on LinkedIn:
“I had a client who spent $8,000 on coaching certifications but still hadn’t signed her first client. The problem wasn’t her qualifications. It was her positioning. Here’s what we fixed in 30 days: [share the specific strategy]. If you’re stuck in the same place, let’s talk. [Link to discovery call]”
This works because it proves you know what you’re talking about, builds trust, and makes it easy for the right people to raise their hands.
Building While You're Still Employed (The Real Plan)
Look, most of the women I work with can’t just walk into their boss’s office and quit tomorrow. You’ve got a mortgage. Maybe kids in college. Health insurance. A 401k you’ve been contributing to for years.
I get it. So here’s the realistic path.
Months 1-3: Laying the Foundation (5-10 Hours Per Week)
You’re still fully employed. You’re working this in the margins—early mornings, lunch breaks, weekends.
Here’s what you’re doing: Getting crystal clear on your niche and who you help. Setting up the business structure—LLC, bank account, simple website. Creating your core offer (pick one: 3-month or 6-month package). Starting to build your email list. Posting on LinkedIn 2-3 times a week.
Your goal? Clarity and setup complete. Get to 50+ email subscribers.
Months 4-6: Your First Paying Clients (10-15 Hours Per Week)
Still fully employed, but now you’re coaching a few people outside work hours—evenings and weekends.
Launch your beta program to your first 3-5 clients at that discounted rate we talked about earlier. Actually coach these people and get them results. Gather testimonials and case studies. Keep building that email list. Keep showing up on LinkedIn. Refine your offer based on what’s actually working with real clients.
Your goal? Three to five beta clients. $1,500-$5,000 in revenue (that you’re making WHILE you still have your corporate paycheck). A proven methodology that works.
Months 7-9: Scaling Up (15-20 Hours Per Week)
You’re getting tired. I’m not going to lie. But you’re also seeing momentum.
Raise your prices to full market rate—no more beta discount. Take on 3-5 new clients at your standard pricing. Build out your marketing systems so it’s not just you posting randomly. Consider adding a group coaching option or a course for additional revenue. Start building cash reserves for the transition.
Your goal? $5,000-$10,000 in monthly coaching revenue. Proven client results that you can talk about with confidence.
Months 10-12: Planning Your Exit (20+ Hours Per Week)
This is where it gets real. You’re exhausted, but you can see the finish line.
Calculate your financial runway—you need 3-6 months of expenses saved up before you make the leap. Have actual conversations with your spouse or family about timing and what it’ll look like. Give notice at your corporate job (or negotiate going part-time if that’s an option). Ramp up your client load to replace your corporate income. Launch a group program or a higher-ticket offer.
Your goal? Replace 75% or more of your corporate income. Have a clear transition date on the calendar that you’re working toward.
The Math You Need to Know
Let’s be honest about numbers because that’s what keeps people stuck.
If you’re making $80,000 in corporate, that’s roughly $6,700 a month.
With a coaching package model, you could have 4 clients at $2,000/month (that’s $8,000). Or 6 clients at $1,500/month (that’s $9,000). Or 8 clients at $1,000/month (that’s $8,000).
Or you could do a group program: 20 people at $500/month is $10,000. Or 10 people at $1,000/month is $10,000.
Most coaches end up doing a hybrid: 3 private clients at $2,000/month ($6,000) plus 1 group program with 10 people at $500/month ($5,000). That’s $11,000 a month.
The math works. It’s not fantasy. But it requires strategy, systems, and actually doing the work consistently.
The Tech Stuff (Don't Overcomplicate This)
You don’t need $10,000 worth of fancy software to start coaching. You really don’t. Here’s what you actually need.
The Essentials (Under $200/Month Total & May contain affiliate links)
Website: Start with Squarespace ($16-49/month) if you want it to look good without hiring a designer. WordPress ($25-100/month) if you want more control but don’t mind a learning curve. Or honestly? Carrd ($19/year) for a simple one-page site when you’re just starting.
Scheduling: Calendly ($10-16/month) is what everyone uses and it just works. Acuity Scheduling ($16-61/month) if you need more bells and whistles. Cal.com (free to $12/month) if you want to save money.
Video calls: Zoom ($15.99/month) is the most professional and reliable. Google Meet is free with your Gmail and works fine for most people. Microsoft Teams is free too if your clients are in corporate.
Getting paid: Stripe (2.9% + 30¢ per transaction) integrates with everything and looks professional. PayPal has similar fees and people trust it. Square (2.9% + 30¢) is good if you ever meet clients in person.
Email marketing: Kit (fromerly known as ConvertKit) ($25-50/month) is built for people like us who create content. Mailchimp (free to $20/month) is user-friendly and gets the job done. MailerLite ($9-18/month) if you’re on a tight budget.
Client management: Practice Better ($29-59/month) is literally built for coaches. HoneyBook ($19-79/month) handles contracts, invoicing, and scheduling all in one place. Notion (free to $8/month) if you want to build your own system and save money (this is actually what I use).
Contracts and e-signatures: HelloSign ($15-40/month), DocuSign ($10-40/month), or PandaDoc ($19-49/month). Pick one. They all work.
Total for everything? Somewhere between $50-100 a month when you’re starting. Maybe $150-300 once you’re established.
What You Can Add Later (Once You’re Making Real Money)
Don’t buy these until you’re consistently making $5,000+ per month:
MemberVault ($0-97/month depending on your plan) is what I personally use for hosting my courses and programs. It’s way more beginner-friendly than Kajabi and a fraction of the cost. You can start completely free and upgrade as you grow. Perfect for coaches who want to add digital products without the Kajabi price tag.
Kajabi ($149/month) for hosting courses and coaching all in one place. Dubsado ($40/month) for advanced client management. Loom ($12.50/month) for sending video messages to clients. Canva Pro ($12.99/month) for creating graphics and client resources. Otter.ai ($16.99/month) for transcribing your coaching sessions.
Start simple. You can always upgrade. But I’ve seen too many people spend $500 on tech tools before they’ve signed a single client. Don’t be that person.
Frequently Asked Questions About Starting a Coaching Business
Is it too late to start a coaching business at 40, 50, or beyond?
No. In fact, you’re exactly the right age. Research from MIT shows the average age of successful entrepreneurs is 45, and founders over 50 are 1.8 times more likely to achieve high growth compared to younger entrepreneurs. Your life experience, professional credibility, and emotional maturity are competitive advantages, not liabilities.
Do I need a coaching certification to start coaching?
No, certification is not legally required. However, certified coaches earn approximately 65% higher hourly rates according to ICF research. Certification makes sense if you’re targeting corporate clients, lack confidence, or want premium positioning. Your corporate expertise is a credential—don’t underestimate it.
How much money do I need to start a coaching business?
You can start a coaching business for $500-$2,000 covering business registration, basic website, scheduling software, and initial marketing. Many coaches start even leaner with a free website builder and organic marketing. The real investment is time, not money.
How long does it take to get your first coaching client?
With focused effort, most coaches land their first client within 30-90 days. The fastest path is leveraging your existing network rather than starting cold with strangers. Your timeline depends on clarity, consistency, and willingness to make offers.
Can I start a coaching business part-time while working full-time?
Yes. Most successful coaches start part-time and transition over 12-18 months. Expect to invest 5-15 hours weekly in the beginning, increasing to 20+ hours as you approach transition. Evening and weekend coaching sessions make this feasible.
How much can I charge as a new coach?
New coaches typically charge $75-$150 per hour or $1,500-$3,000 for 3-month packages. As you gain testimonials and results, you can increase to $200-$500 per hour or $3,000-$10,000 for packages. Don’t underprice based on “newness”—price based on the value of the outcome you deliver.
What’s the difference between coaching and consulting?
Coaching draws out solutions from the client through powerful questions and accountability. Consulting provides expert advice and solves problems directly. Most successful “coaches” actually offer a hybrid model—using coaching skills while leveraging subject matter expertise. Don’t get hung up on definitions.
How do I balance faith and business without being too preachy?
Lead with value, integrate faith naturally. Your faith shapes your values, ethics, and how you serve—not every conversation needs to be explicitly biblical. Attract Christian clients through your positioning and network, then let faith integration happen organically in coaching conversations. Be authentic, not performative.
Your Calling Is Waiting (But It Won't Wait Forever)
Let me bring this back to where we started.
For six months, I waited for permission that never came.
I waited for a sign. For validation. For someone to tell me I was ready.
What I got instead was $847 in my bank account and the reality that waiting was costing me more than starting ever would.
Lydia didn’t wait for the apostle Paul to validate her business before she offered her support. She didn’t ask if it was “too worldly” to make money. She didn’t apologize for having resources.
She just said, “I have a house. I have resources. You need support. Come stay with me.”
And because of her business success, an entire movement gained a foothold in her region.
Her business wasn’t plan B. It was the platform for her purpose.
So let me ask you:
- What’s the ONE thing you’ve been waiting for permission to do?
- What’s the move you keep putting off because you want someone to approve it first?
Is it pricing? Posting? Starting the offer? Calling yourself a coach? Niching down? Leaving corporate? Raising your rates?
Name it.
Then decide: you’re going to build without waiting to be chosen.
Take the Next Step: Get Your Blueprint for First Clients
You don’t need more information. You need a clear plan.
That’s why I created The Christian Woman’s Blueprint to Her First Coaching Clients—a step-by-step mini-course that shows you exactly how to:
✅ Identify your most profitable coaching niche based on your actual corporate experience (not some random passion)
✅ Package your expertise into an irresistible offer that clients actually want to buy (with sample scripts and templates)
✅ Price your coaching services with confidence and biblical integrity (no more undercharging or second-guessing)
✅ Get your first 3-5 paying clients in 60-90 days using my proven warm outreach system (no sleazy sales tactics)
✅ Build your coaching business part-time while keeping your corporate income and benefits (including the exact weekly schedule)
✅ Create marketing content that attracts ideal clients without feeling fake or salesy (with done-for-you templates)
This is not theory. This is the exact system I used to go from $847 in my bank account to a fully-booked coaching practice in 18 months.
And it’s the same framework I’ve used to help dozens of Christian women over 40 turn their corporate expertise into profitable coaching businesses.
Investment: $177 (less than one hour of coaching once you’re up and running)
No fluff. No filler. Just the practical steps you need to start building now.
👉🏽 Get The Christian Woman’s Blueprint to Her First Coaching Clients Here
Final Thoughts: It's Already Your Turn
The coaching industry is worth $5.34 billion and growing 17% annually.
72% of coaches are women.
The average successful entrepreneur is 45 years old.
Founders over 50 are 1.8x more likely to achieve high growth than younger entrepreneurs.
You have 15-20 years of corporate experience that someone desperately needs help with right now.
The market is there. The opportunity is real. The timing is now.
Lydia didn’t wait for permission. She just built.
Now, I just shared what you need to get started so you can’t use the excuse “I don’t know how to get started”.
Your turn, sis.
